Meet the founder and the CEO of Moar Rituals Saty Israyelyan

Saty is a professional hair specialist for two decades now. She started her journey with hair in Spain when she was only 16 years old. Her journey eventually led her to working in the Greater Los Angeles area where she has gained a promising clientele. Throughout this time, Saty has had the opportunity to work with thousands of products and analyze all the various types of hair although she was never able to find that ONE product she was looking for. Vegan, clean and sustainable. She always dreamed about finding the perfect products to treat her customers’ hair with love.


After working very hard for two years, she finally created these life-changing products. She picked and tested each ingredient personally and after many trails and errors, she finally approved the product that she believes will fit best for her clients and people around the world with all types of hair.